Merchandise is seen on display at James O. Poag Jewellers in this handout photo, on Nov. 14, 2025. The Canadian Press/ Handout – James O. Poag JewellersJewelry hasn’t lost its shine for gift-givers this holiday season, but business owners are expecting a bit more price sensitivity from customers after a surge in gold prices this year.The holiday season remains a key period for the jewelry industry, with gift items accounting for a significant share of yearly revenues. But jewellers have had to raise prices as the cost of gold sharply increased—soaring roughly 55 percent year-to-date to top the US$4,000 per ounce mark.
Jewellers Contend With Changing Consumer Behaviour This Season Amid High Gold Prices
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