Chinas Sluggish TV Sales Blamed on Poor Content and Broader Cultural Issues

News coverage of President Donald Trump’s meeting with Chinese leader Xi Jinping in South Korea is shown on a television outside a shopping mall in Beijing on Oct. 30, 2025. Adek Berry/AFP via Getty ImagesTelevision sales in China are dropping, and a top electronics executive says the decline may be more about the content on the screens than the hardware itself.During China’s biggest annual political meetings—known as the “Two Sessions”—held in Beijing from March 4 to March 12, Li Dongsheng, founder and chairman of Chinese electronics company TCL Technology and a deputy in China’s rubber-stamp congress, told reporters that a key reason for weak TV sales in China is that “TV programs are no longer attractive.”