BC Hotel Association Blames Bad Messaging for World Cup Vacancies, Calls for Reset

FIFA World Cup banners are seen on light standards on the Cambie Bridge, in Vancouver, on May 4, 2026. The Canadian Press/Darryl DyckThe British Columbia Hotel Association is blaming flawed “messaging” for vacancies heading into next month’s FIFA World Cup, that has left tourists with the false impression no rooms are available.Instead, the association says June hotel occupancy rates in downtown Vancouver are pacing about 15 percent behind the same period last year.