Deepfake videos of celebrities are making investment fraud harder than ever to spot. Tero Vesalainen/ShutterstockCelebrity endorsements have been around for ages, advertising everything from coffee to reverse mortgages and more. But today’s AI-backed fraudsters are overshadowing the ability to trust any influencer or celebrity endorsement you might encounter. Those familiar faces you see on screens today—a well-known investor, someone whose books you’ve read, or maybe a famous performer or athlete—could easily not be what they seem.The voice may sound right, and the mannerisms look accurate. At the bottom of the video, a simple link invites you to get started with as little as $250.
30.1
C
Ottawa
Friday, June 12, 2026
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