The company’s retreat follows weaker consumer spending and growing dominance of Chinese brands.The Triumph Lingerie debut of the Magic Wire Bra at House of Triumph in New York on Aug. 28, 2014. Neilson Barnard/Getty Images for Triumph Lingerie11/25/2025|Updated: 11/25/2025German lingerie brand Triumph International will fully withdraw from China by the end of 2025, ending a 33-year presence in a market it helped shape by popularizing the underwire bra.The move comes as China’s economy continues to slow and consumer spending shifts toward cheaper goods. Japan’s high-end lingerie brand Wacoal has also been steadily closing stores in China.Michael Zhuang is a contributor to The Epoch Times with a focus on China-related topics.Author’s Selected Articles
German Lingerie Brand Triumph to Pull Out of China by End of 2025
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