Premier Jacinta Allan says she wants one in five international visitors to Victoria to come from China.
Victorian Premier Jacinta Allan speaks to media during a press conference at Victorian Parliament in Melbourne, Australia, on June 19, 2025. AAP Image/Diego Fedele
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Victorian Premier Jacinta Allan will spend $43 million on a taxpayer-funded advertising campaign to lure more tourists from China to Victoria.
This marks Allan’s third trip to the one-party communist nation and her first as Premier of Victoria.
Monica O’Shea is a reporter based in Australia. She previously worked as a reporter for Motley Fool Australia, Daily Mail Australia, and Fairfax Regional Media. She can be reached at monica.o'[email protected]
