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Wednesday, February 4, 2026

What to Know About the Sudden Cracker Barrel Logo Reversal

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A struggling chain of Southern-style restaurants has found itself at the center of the American cultural and political world.

On Aug. 26, following intense discussion and controversy that even reached the Oval Office, Cracker Barrel reversed its decision to launch a simplified logo that omitted a character the casual dining operator calls Uncle Herschel.

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