US Thanksgiving Online Sales Expected to Rise 6 Percent, Salesforce Data Shows

People shop ahead of Black Friday during Thanksgiving Day in New York City on Nov. 27, 2025. Brendan McDermid/ReutersOnline sales in the U.S. on the Thanksgiving holiday are expected to rise 6 percent compared with last year to reach $8.6 billion, data from Salesforce showed on Thursday, suggesting shoppers were lapping up steep discounts from retailers to splurge amid tariff-induced macroeconomic uncertainty.As of 2 p.m. ET (1900 GMT), Thanksgiving spending in the United States was 5.8 percent higher than at the same time last year, reaching $2.6 billion, the data showed.