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A group of people use their smartphones at Dixon Park in Newcastle, Australia on Dec. 1, 2024. Roni Bintang/Getty Images
Readers appear to be shifting away from the traditionally most popular providers of online news, according to data from Ipsos.
In June 2025, the 10 most popular sites collectively lost a total of 8 million readers, although the data is not de-duplicated, meaning some individuals may have abandoned more than one site.
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