Tesla’s European Sales Slump Continues Into August

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Tesla’s European Sales Slump Continues Into August

Model Y cars during the opening ceremony of the new Tesla Gigafactory for electric cars in Gruenheide, Germany, March 22, 2022. Patrick Pleul/Pool via Reuters/File Photo

Tesla’s sales slump in Europe extended into August, with sharp declines in key markets underscoring the U.S. electric-vehicle maker’s struggles against rising Chinese competition and a consumer backlash against CEO Elon Musk.

Fresh data from France’s car industry group Plateforme automobile showed Tesla registrations down 47.3 percent year over year in August, while the overall French passenger car market rose by 2.2 percent to 87,850 vehicles. Over the first eight months of 2025, French new-car registrations were down by 7.1 percent, though Tesla’s 39.4 percent drop far outpaced the market.

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