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Wednesday, December 24, 2025

Retail Investing Soars Amid Low SavingsWhat it Means for Equity Markets

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The American flag and a sign for Wall Street are shown outside the New York Stock Exchange, Monday, July 15, 2013 in New York. AP Photo/Mark LennihanThis year marked another year in which retail investors joined Wall Street in droves, shaping the short- and long-term direction of asset prices and the economy.According to analysts at JPMorgan, retail investors moved $300 billion to Wall Street in 2025, up from $197 billion in 2024. This figure exceeds the previous peak of about $270 billion during the 2021 retail trading surge.

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