PepsiCo Slashes Prices on Snacks Before Super Bowl

In this photo illustration, a bag of chips manufactured by PepsiCo and cans of Pepsi soda are seen in Miami on March 22, 2010. Joe Raedle/Getty ImagesAs Americans continue to grapple with high grocery bills, PepsiCo is responding by cutting prices on some of the nation’s favorite snack foods by 15 percent—just before next weekend’s Super Bowl game. The company also reported fourth-quarter fiscal 2025 results that exceeded expectations.In a Feb. 3 statement, PepsiCo said the new suggested retail prices on snacks, including Lay’s, Doritos, Cheetos, Tostitos, and more, are expected to begin rolling out this week. It also noted that since retailers typically set their own prices, some shoppers may see even more savings, depending on the store.