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Friday, December 19, 2025

PayPal Inks NIL Revenue-Sharing Deals With Big Ten, Big 12 for Student Athletes

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PayPal Holdings Inc. announced on June 26 multi-year agreements with two of the nation’s “power conferences” that will update its revenue-sharing payments to student athletes, just weeks after a recent federal court decision approved a settlement for name, likeness, and image (NIL) compensation.

The digital payment and e-commerce giant said its agreements with the Big Ten and Big 12 Conferences will “revolutionize” the way institutional payments are distributed from universities to student athletes through a new revenue-sharing model.

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