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Tuesday, December 23, 2025

Nike Vows Cuts to Reliance on China, Seeks ‘Surgical’ Price Increases

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Shares of Nike Inc. surged more than 18 percent in the morning trading session of June 27 after the West Coast sporting goods giant surpassed Wall Street’s fourth-quarter and year-end expectations and announced plans to reduce dependence on Chinese factors and implement “surgical” price increases.

On June 26, the owner of the popular Jordan Brand reported earnings of $211 million, or $0.14 per share, for the fourth quarter of fiscal year 2025, which ended on May 31—beating analysts’ expectations by $0.02. Quarterly revenue declined 12 percent year over year, to $11.1 billion, but still surpassed analysts’ consensus of $10.69 billion, according to FactSet.

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