New Campaign Little Audrey Makes Case for More Physical Activity, Not Scrolling

In a supplied image, melbourne’s iconic “Skipping Girl” neon sign has been switched off and replaced with a scrolling girl sign to highlight how excessive screen-time is eating into time spent being active in Melbourne, Victoria in Australia on April 24, 2022. The “scrolling girl” campaign from Team Kids and Dairy Farmers aims to highlight the consequences of replacing a childhood dominated by play with one filled with screens. PR IMAGE/Supplied by Dairy FarmersFor nearly nine decades, an eye-catching animated neon sign of a little girl skipping has been lighting up Melbourne evenings.Little Audrey, as she is affectionately known, has now been temporarily plunged into darkness and replaced with a girl hunched and glued to a glowing screen.