Lululemon’s Lawsuit Against Costco Highlights the Rise of Fashion ‘Dupes’

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Lululemon’s Lawsuit Against Costco Highlights the Rise of Fashion ‘Dupes’

Lululemon fashions are displayed in company store windows in New York on March 25, 2021. Mark Lennihan/AP Photo

NEW YORK—Fashion “dupes,” or less expensive versions of high-end clothing and other accessories, are just about everywhere these days. They’re also drawing some businesses into legal battles.

In the latest example, Lululemon slapped a lawsuit against Costco on Friday, accusing the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure apparel.

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