JetBlue Sued for Allegedly Using Customers Personal Data to Hike Air Fares

Companies‘Surveillance pricing’ to determine what a consumer is willing to pay is not illegal in the U.S.; collecting consumer data without consent is, the lawsuit says.A JetBlue Airways Airbus A320-232 takes off from Tampa International Airport in Tampa, Fla., on May 15, 2014. Chris O’Meara/AP PhotoMary PrenonFreelance Reporter4/23/2026|Updated: 4/23/20260:00JetBlue Airlines has been sued in a class action lawsuit seeking damages for allegedly using consumers’ personal data to increase airfares.The case was filed on April 22 in the U.S. District Court in the Eastern District of New York.