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Friday, January 16, 2026

Homebuyers See Record Discounts in October: Report

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A for sale sign is posted in front of a home on in San Anselmo, Calif., on March 22, 2023. Justin Sullivan/Getty ImagesRetailers aren’t the only ones offering huge discounts for Black Friday. A Nov. 24 press release from Zillow indicates that the average home listing experienced record-breaking cumulative discounts of up to $25,000 in October.While typical price cuts are closer to $10,000, multiple reductions are starting to become the norm as homes are sitting longer on the market, according to the release. Many sellers are more agreeable to negotiating for a more timely sale while still reaping desirable profits.

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