-6.5 C
Ottawa
Friday, December 12, 2025

Gen Alpha Commands $101 Billion in US Spending Power, Report Finds

Date:

Gen Alpha Commands $101 Billion in US Spending Power, Report Finds

Young siblings relax on a sofa at home while changing channels on TV. Getty images

A new report from national public relations firm DKC shows that America’s youngest consumers—aged 8 to 14—now have an average of $67 per week of their own spending money, for a total of $3,484 annually. With 29 million currently in that age range, their total annual spending tops $101 billion.

The report, conducted in May and June, is based on a DKC survey of 1,000 parents who had at least one child aged 8 to 14.

About the author: Mary Prenon
Tell us something about yourself.
spot_imgspot_imgspot_img

Share post:

More like this
Related

Watchdog Finds 9 Large US Banks Actively Engaged in Debanking

People pass by a sign for JPMorgan Chase at...

Dont Settle for a Subpar Health Savings Account

Paired with high-deductible healthcare plans (HDHPs), health savings accounts...

Trump Admin Confirms Backup Plan If Supreme Court Rules Against Tariffs

Jamieson Greer, the U.S. Trade Representative, speaks to reporters...

Americans Could See up to $2,000 Tax Refunds Next Year, Says Treasury Secretary

The Internal Revenue Service (IRS) in Washington on March...