The Federal Trade Commission (FTC) has approved advertising services giant Omnicom Group Inc.’s $13.5 billion acquisition of ad company The Interpublic Group of Companies Inc. (IPG) under the condition that Omnicom does not engage in political or ideological discrimination, the agency said in a June 23 statement.
New York-based Omnicom acts on behalf of its clients to buy ads to be displayed on media publishers. On Dec. 9, 2024, Omnicom announced it intended to acquire IPG, also based in New York. The FTC filed a complaint against the acquisition, arguing that the transaction risked consolidating the U.S. media market.
