Ford Targets Mass-Market EVs in Direct Challenge to China

Date:

A sign with the Ford logo sits in front of a dealership in Chicago, Ill., on Dec. 15, 2025. Scott Olson/Getty ImagesFord, the company that brought the automobile to the masses by making it affordable, appears to be seeking to replicate that success by making low-priced electric vehicles, in a head-to-head competition against Chinese electric vehicle (EV) makers.The carmaker recently revealed an end-to-end organization known as Product Creation and Industrialization. The new entity aims to bring the company’s electric-vehicle, digital, and design teams together with its global industrial system to transform the legacy automaker into a modern manufacturer capable of delivering one of the most intensive product, software, and services rollouts in its long history.

spot_imgspot_imgspot_img

Share post:

More like this
Related

Chinese Unitree Founder Drew on US-Funded Robot Research

U.S. defense agencies funded openly published research by American...

A Tale of 2 Straits: Global Shippers Prefer Washingtons Version Over Tehrans

With the Aug. 17 expiration of the 60-day memorandum...

AI Chip Startup Etched Valued at $21 Billion After Funding Round

Employees converse in a clean room at a Coherent...

Payments Company Stripe to Buy AI Startup OpenRouter

Patrick Collison speaks onstage during WIRED25 Work: Inside San...