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The Cracker Barrel Old Country Store logo is displayed on a large rooftop sign in Mount Arlington, N.J., on Aug. 22, 2025. Gregory Walton/AFP via Getty Images
GALLUP, N.M.—Travis, a New Mexico local, understands the nostalgic charm that draws people to the “Old Timer” logo featuring Uncle Herschel at Cracker Barrel restaurants.
It’s a familiar and reassuring sight, something you notice right away when you get off the highway, he said.
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