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Blackstone Launches Unit to Bring Private Market Investments to 401(k) Plans

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Blackstone Launches Unit to Bring Private Market Investments to 401(k) Plans

The Blackstone Group headquarters in Manhattan, N.Y., on Nov. 12, 2021. Andrew Kelly/Reuters

Blackstone, the world’s largest alternative asset manager, is launching a new business unit aimed at steering more retirement savings into private market investments. The move could reshape how millions of Americans invest for retirement.

On Oct. 15, the New York-based financial services company announced that it was starting a new “Defined Contribution Unit” that will focus on bringing private equity, real estate, and private credit products into 401(k)-style plans through partnerships with financial institutions and retirement plan providers.

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