Roman Pavlyuchenko Lecturer in Marketing University of Bath
Europe
Swatch brawls: why are people fighting over pocket watches?
So now we know exactly what you get when you cross two distinct brands of Swiss watch-making, one affordable (Swatch) and one luxury (Audemars Piguet). You get a new model of watch that attracts massive hype, huge queues and brawling customers. For £335,...
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