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Tuesday, January 27, 2026

Adidas Misses Revenue Estimates, May Increase US Prices

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Adidas Misses Revenue Estimates, May Increase US Prices

The Adidas logo at the company’s headquarters in Herzogenaurach, Germany. Andreas Gebert/Reuters

Adidas, Europe’s largest sportswear manufacturer, announced on July 30 that second-quarter sales fell short of expectations. The company said its business had been impacted by U.S. tariffs and may raise prices in the market.

Adidas reported net sales of 5.95 billion euros ($6.49 billion) for the second quarter, a year-over-year increase of 2.2 percent, but well below the consensus estimate of 6.15 billion euros ($7.2 billion).

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