McLuhan was right. Media environments now shape thought, education, and public behaviour more powerfully than content itself.A man reads a newspaper while sitting on a park bench in downtown Vancouver, in a file photo. Darryl Dyck/The Canadian Press4/26/2026|Updated: 4/26/2026CommentaryLong before social media and smartphones, Marshall McLuhan warned that media technologies create environments that alter how people think and behave. Grant Havers’ “The Medium is Still the Message: Marshall McLuhan For Our Time” shows how right McLuhan was and why that insight now carries consequences we can no longer ignore.
Why Marshall McLuhan Matters Now More Than Ever
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