Target Says It Will Quickly Remove Synthetic Colors From Cereals

Companies‘We know consumers are increasingly prioritizing healthier lifestyles,’ an executive said.A Target store in Austin, Texas. Brandon Bell/Getty ImagesZachary StieberSenior Reporter2/27/2026|Updated: 2/27/20260:00Target on Feb. 27 announced it will quickly remove synthetic colors from the cereals it sells.Target said in a statement that it will only sell cereals without artificial coloring come May. The change will apply to cereals available in stores, and online.