Amazon to Pay $2.5 Billion to Settle FTC Claims Over Deceptive Prime Enrollment

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Amazon to Pay $2.5 Billion to Settle FTC Claims Over Deceptive Prime Enrollment

An Amazon Prime driver makes a delivery outside an apartment building in Pittsburgh on March 10, 2025. Gene J. Puskar/AP Photo

Amazon has agreed to pay $2.5 billion to settle a Federal Trade Commission (FTC) case alleging the company misled customers into signing up for its Prime subscription service and made it difficult for them to cancel.

On Sept. 25, the FTC announced that Amazon will pay $1 billion in civil penalties—the largest in the agency’s history—and $1.5 billion in refunds to roughly 35 million customers affected by what the agency described as “deceptive Prime enrollment practices.” Eligible customers may receive up to $51 each. The settlement applies to customers who signed up for Prime via Amazon’s “Single Page Checkout” between June 23, 2019, and June 23, 2025.

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