A person passes by a Starbucks coffee sign at Birmingham Shuttlesworth International Airport in Birmingham, Ala., on Dec. 7, 2023. Madalina Vasiliu/The Epoch Times
Starbucks will eliminate approximately 900 jobs and close underperforming stores in North America as part of corporate restructuring efforts, the company announced on Sept. 25.
Since taking over in 2024, CEO Brian Niccol has been overhauling operations to revitalize the brand, including a “Back to Starbucks” strategy, expanding a health-conscious menu, and redesigning more than 1,000 North American locations.
