EU Fines Google $3.5 Billion for ‘Abusing’ Dominant Position in Digital Advertising

The European Commission on Sept. 5 fined Google $3.5 billion for violating EU antitrust rules by disrupting competition in the advertising technology industry.

In its investigation of the California-based internet search giant, the European Union regulators found that Google dominated the market for publisher ad servers and ad buying tools on the internet with its “DoubleClick for Publishers” ad manager, Google Ads, and display and video services, also known as DV360.