Nike Vows Cuts to Reliance on China, Seeks ‘Surgical’ Price Increases

Shares of Nike Inc. surged more than 18 percent in the morning trading session of June 27 after the West Coast sporting goods giant surpassed Wall Street’s fourth-quarter and year-end expectations and announced plans to reduce dependence on Chinese factors and implement “surgical” price increases.

On June 26, the owner of the popular Jordan Brand reported earnings of $211 million, or $0.14 per share, for the fourth quarter of fiscal year 2025, which ended on May 31—beating analysts’ expectations by $0.02. Quarterly revenue declined 12 percent year over year, to $11.1 billion, but still surpassed analysts’ consensus of $10.69 billion, according to FactSet.