The company reported declining sales for a sixth consecutive quarter.
People walk past a Starbucks coffee shop in New York City on April 11, 2025. Angela Weiss/AFP via Getty Images
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After six consecutive quarters of declining sales, Starbucks CEO Brian Niccol said on July 29 that price increases at the Seattle-based coffee giant would be a last resort.
Niccol, the former Chipotle chief executive who became CEO of Starbucks in September 2024, vowed in January to turn the global coffeehouse chain around under his “Back to Starbucks“ initiative.
Katabella Roberts is a news writer for The Epoch Times, focusing primarily on the United States, world, and business news.
