A Cracker Barrel sign featuring the old logo outside one of its restaurants in Florida City, Fla., on Aug. 27, 2025. Joe Raedle/Getty Images
Restaurant chain Cracker Barrel Old Country Store Inc. is ending its relationship with the agency responsible for its recent logo redesign and is restructuring its leadership and organization, the company said in an Oct. 2 statement.
California-based strategic and creative growth consultancy Prophet had advised the company on its brand refresh initiatives, including the recent logo and restaurant redesigns that triggered widespread opposition from the public.
