Home Business American Eagle Responds to Critics Over Ad With Sydney Sweeney

American Eagle Responds to Critics Over Ad With Sydney Sweeney

Share
american-eagle-responds-to-critics-over-ad-with-sydney-sweeney
American Eagle Responds to Critics Over Ad With Sydney Sweeney
Share
American Eagle Responds to Critics Over Ad With Sydney Sweeney

A window display of actress Sydney Sweeney is seen on a window of an American Eagle store in New York City on Aug. 1, 2025. Michael M. Santiago/Getty Images

NEW YORK—Teen retailer American Eagle Outfitters has a message to its critics, who took issue over its denim ad campaign with 27-year-old actress Sydney Sweeney that sparked a debate over race and Western beauty standards. The campaign, the retailer said, was always about the jeans.

In a statement posted on American Eagle’s Instagram account on Friday, the retailer said the ad campaign “is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

Share
Related Articles
usda-unveils-new-support-for-ranchers-to-rebuild-cattle-herds
BusinessEconomyUSUS News

USDA Unveils New Support for Ranchers to Rebuild Cattle Herds

The U.S. Department of Agriculture has unveiled a new package of measures...

how-major-us-stock-indexes-fared-aug.-31
BrightBusinessInvestingMarketsPersonal FinanceStocks

How Major US Stock Indexes Fared Aug. 31

Oil prices rose and U.S. stocks fell after American forces struck Iranian...

trump-unveils-new-drug-pricing-deals-with-9-pharmaceutical-companies
BusinessCompaniesExecutive BranchUSUS NewsUS Politics

Trump Unveils New Drug Pricing Deals With 9 Pharmaceutical Companies

President Donald Trump on Aug. 31 announced agreements with nine midsize pharmaceutical...