Gucci, Chloé, Loewe Face Multimillion-Euro EU Fines for Pricing Practices

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Gucci, Chloé, Loewe Face Multimillion-Euro EU Fines for Pricing Practices

A company logo is pictured outside a Gucci store in Vienna, Austria, on May 4, 2016. Leonhard Foeger/Reuters

Leading fashion brands Gucci, Chloé, and Loewe are facing fines totaling more than 157 million euros for allegedly restricting independent third-party retailers from setting their own prices.

An Oct. 14 statement from the European Commission claimed the practice by the three fashion giants exhibits anti-competitive behavior and reduces consumer choices.

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