Pedestrians walk past signage of the Seven Television Network in central Sydney on Feb. 21, 2011. Greg Wood/AFP via Getty Images
Major media groups Southern Cross Media Group (SCA) and Seven West Media (SWM) will merge to form a new entity spanning television, audio, digital, and publishing.
Executives say the combined group will dominate the key 25–54 demographic across both metropolitan and regional markets. They argue it will provide a one-stop shop for advertisers and a stronger platform for audiences.
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