More US Shoppers Plan to Buy ‘Made in USA’ This Holiday Season: YouGov

Others want to spend less and buy earlier during the holiday shopping season.

9/26/2025|Updated: 9/26/2025

Americans plan to put more U.S.-made products under the Christmas tree this year, new research shows.

Thirty-three percent of shoppers say they are more likely to prioritize purchasing products made in the United States this holiday season, according to global research data and analytics group YouGov.

Andrew Moran has been writing about business, economics, and finance for more than a decade. He is the author of “The War on Cash.”