McDonald’s Expands Value Menu, Heating Up Fast-Food Competition

The fast food giant is reintroducing its Extra Value Meals, effective Sept. 8.

9/2/2025|Updated: 9/2/2025

News Analysis

McDonald’s is intensifying the price competition in the fast-food industry by reintroducing the Extra Value meals, which bundle an entrée with fries and drinks.

Panos Mourdoukoutas

Author

Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron’s, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China’s Challenge.”